Daniel Engber: Distracting Mark Cuban

Daniel Engber risks derailing his PhD by constant daydreaming, until his neuroscience research gives him a idea that will revolutionize the NBA.

Daniel Engber is a columnist for Slate.com and Popular Science, and a regular contributor to the New York Times Magazine. He has appeared on Radiolab, All Things Considered and The Tonight Show with Jay Leno, and received the National Academies of Science Communication Award in 2012 and the Sex-Positive Journalism Award in 2008. His work has been anthologized in The Best of Technology Writing and The Best of Slate.

This story originally aired on August 1, 2014.