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Heather Berlin and Baba Brinkman: Subliminal Images of Love

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Seemingly incompatible, neuroscientist Heather Berlin and rapper Baba Brinkman try to use science to figure out if they belong together anyway.

Heather Berlin is a cognitive neuroscientist and Professor of Psychiatry at the Icahn School of Medicine at Mount Sinai. She practices clinical neuropsychology at Weill Cornell Medicine in the Department of Neurological Surgery, and is a Visiting Scholar at the New York Psychoanalytic Society and Institute. Passionate about science communication and promoting women in STEM, she is a founding committee member of the National Academy of Sciences’ Science and Entertainment Exchange, host of Startalk All-Stars with Neil DeGrasse Tyson, and has hosted series on PBS and the Discovery Channel.

Baba Brinkman is a New York-based rap artist and playwright, best know for his “Rap Guide” series of hip-hop theatre shows and albums that communicate challenging scientific fields to the general public. Baba has produced Rap Guides to Medicine, Religion, Evolution, Climate Change, Consciousness, and Wilderness, among other topics. He has performed on MSNBC’s The Rachel Maddow Show, shared stages with Stephen Hawking and Richard Dawkins, and toured worldwide including runs at the Sydney Opera House, the Edinburgh Fringe, and off-Broadway in New York, and has been nominated for and won multiple theatre awards. 

This story originally aired on Jul. 6, 2018, in an episode titled The Science of Dating.

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Story Transcript

Baba Brinkman:  My life changed in September of 2012.  It was at an event similar to this one in some ways here in New York.  It was called Lucid NYC and it was sort of a science-meets-arts-TED Talks style event and I was to give a presentation, actually performance, a rap performance.  I’m not sure if you can tell but that is what I do.  I’m a rapper.  My particular brand of hip-hop I call peer-reviewed rap because I bring in a lot of science and this one was specifically about evolutionary theory and Darwinian models of behavior.

Heather Berlin:  I’m a neuroscientist and I was actually invited to speak at that same event to give a neuroscience talk.  And before my set or my talk, this rapper came on stage.  He was rapping about short-term versus long-term mating from an evolutionary biology and psychology perspective.  He was on stage, he was doing his rap thing.  He was grabbing his crotch and being like, “Yo, yo, I ain’t no hoe,” or something like that.  It wasn’t the most attractive thing at first, I have to admit.

Baba Brinkman:  But let’s be clear, “Yo, yo, I ain’t no hoe,” is not actually one of my lyrics.  That was a very sophisticated rap about how the behavior that’s preferred by many rappers a.k.a. promiscuity could actually be understood as evolutionarily adaptive, but only in certain environmental context.

Heather Berlin:  Pretty much like, “Yo, yo, I ain’t no hoe.”

Baba Brinkman:  Right.  Not a bad paraphrase.

Heather Berlin:  So he was up there rapping about, basically saying that rap was like a peacock’s tail.  It was to show your evolutionary fitness.  It wasn’t really working on me but I was intrigued by what was happening in his brain when he was rapping.  That intricate lyricism and it has to rhyme and it has to stay on beat, it’s a very cognitively demanding task.  I didn’t necessarily want to take him home but I did want to bring him into my lab so I can run some tests on him. 

But to demonstrate what I was experiencing that night, Baba, do you want to give a little sample of your skills?

Baba Brinkman: "Now when you listen to rappin’, just ask yourself this

Why do people have this gift with craftsmanship?

Is it just a cumulative effect of practicin’

Nah, take it from the master of the adjectives

I think it’s adaptive, it has to be instinct

In sync with the rhythm, just listen and sink

Deep into the subconscious of the obnoxious

Sexual selection, I’m just tickin’ the boxes

And if you're feelin’ it then, yeah,

Mission accomplished."

So I’m up there, shaking my verbal tail feathers for the crowd and then when I finish, a cognitive neuroscientist takes the stage, Dr. Heather Berlin.  She gives a talk about the dynamic unconscious brain and the neural basis of impulse control disorder behaviors.  Her talk is filled with all these subliminal images she's showing in the slide show, which you don’t see until she points them out, and then you then have sexually subjective themes to them.  I can’t say I really understood the neuroscience but I did feel a strong compulsion.  I was going to speak to her after she finished her talk.

Heather Berlin:  I actually thought if I used those subliminal images in enough of my talks that eventually I'd meet the right guy. 

Baba Brinkman:  So much for free will. 

Heather Berlin:  It’s pretty much an illusion.  But yes, so he did.  Right after my talk, he sort of made a beeline straight for me.  It was a venue just like this one, came up to me at the bar.  Never met him before and he just goes, “So I really liked your talk.  What’s your situation?  Are you single?” 

Like straight-up, there was no small talk.  It was a pretty impulsive, pretty forward pickup line but I thought it was refreshing that he was polite enough to ask if I was single before he started and decided to hit on me.  Most guys just start hitting on you.  They don’t even know. 

So I said, “Yeah, I’m single.” 

As soon as I said that he immediately whips out his phone, he has it in his hand and he's like, “Okay, great.  Can I get your number?”  And I appreciated that direct approach so I gave him my number.

Baba Brinkman:  While she calls it impulsive but I’m going to say it was strategic because, from her talk, I could tell Heather was not the type of woman to be trifled with.  “Are you single,” was not really my number one pickup line but I thought it was probably a good idea to signal my potential long-term mating interest from the jump, to be safe. 

Heather Berlin:  So after this there was an after-party at a local pub for the speakers.  I was there with some friends and I thought it was my opportunity that I can kind of observe his behavior in the wild and keep little tabs on him because I'd given him my number. 

I’m watching him out of the corner of my eye and he's sitting there in the corner at this table, like all hunched over with his DJ friend and they're just eating this big, gross, greasy hamburgers and he had like a pint of beer.  He was just very Neanderthal.  It’s the only way I can describe it.  And I was thinking, “Oh, my God.  I gave him my number?” 

Baba Brinkman:  Well, I’m thinking I've already got her number so I just relax and be myself, right?

Heather Berlin:  By that point I'd pretty much written him off.  But then as I was getting up about to leave, he came over to me to kind of chat a bit and say goodbye then he gave me this sort of big, warm, bear hug goodbye.  And he held me a little bit longer than you naturally would but it just felt really warm.  I got this great sort of energy from it.  It must have been the oxytocin or something that kicked in and I thought, “You know what?  Maybe I'll give this guy a chance.  Maybe I'll go on a date with him.”

Baba Brinkman:  And I figured if I gave enough women that kind of hug, eventually the oxytocin would do its thing and I'd meet the right woman. 

Heather Berlin:  We had our first date at this nice little restaurant in Soho but that’s when I got another red flag.  I get there and he had already ordered.  He ordered this big plate of fried calamari. 

Baba Brinkman:  Who doesn’t like calamari, right?

Heather Berlin:  Me.  I’m a vegetarian.  So that was a bit presumptuous.  You didn’t even ask, you know?  Now, here I find myself again in a situation where I have to sit there and watch him gobble down this greasy food.

Baba Brinkman:  Okay, but the conversation was very dynamic.  Sparkling, I would even say.  And it got into personality and why people end up with long-term relationships or friendships.  So we started talking about this OCEAN Scale of Personality, which are the sort of basic domains that they measure, and telling stories from our lives to see if we could figure out how we were on each of these five domains.

Heather Berlin:  So I was kind of just going like, trying to get a gut feel.  Like how do I feel?  Do I like this guy or not?  And he was sitting there charting out this very rational structure about where we checked off on these personality domains and if we were compatible or not.

Baba Brinkman:  So the ‘O’ in OCEAN stands for openness to experience.  In this domain we’re pretty similar, although I'd say I’m a bit higher.  One of the stories that I told on our first date was about how me and some friends in high school went down to the nude beach and went skinny dipping.  We were there and we said, “Oh, damn there's like a couple of our teachers from the school naked on the beach.  This could be awkward.”  Then we were like, “Ah, let’s just go hang out with them.  They'll be fine.”

Heather Berlin:  That’s right.  That was my reaction.  Anybody is going to be less open than him.  He grew up in Vancouver in this very hippie environment where they go swimming naked with their teachers and I grew up in New York.  I had actually just gotten back from Europe and I had been at the Vienna Opera Ball and he had just gotten back from Burning Man, so there was a bit of…

Baba Brinkman:  So the ‘C’, the ‘E’, and the ‘A’ in OCEAN is conscientiousness, extroversion, and agreeableness.  In all three of those domains, it seemed like we were pretty similar.  Like in the same range, maybe Heather was a bit higher.

Heather Berlin:  I’m definitely higher in conscientiousness than you, for sure.

Baba Brinkman:  And I’m higher in agreeableness because I don’t contradict you when you say things like that. 

Then when you get to the ‘N’, that’s where we found a bit more of a disparity.  The ‘N’ in OCEAN is for neuroticism, which is also sometimes measured as stability.  They're opposite sides of the same coin.  It’s kind of a measure of how comfortable you are improvising with random changes, curve balls in the situation versus having to have things pre-planned out.  In this one it turns out we have a bit of a difference.

Heather Berlin:  Baba was telling me stories about when he would go on tour rapping he would just crash on random people’s couches and I was like, “Look, when I travel, I book a hotel in advance.  I’m going to stay some place comfortable.”  So there was a little bit of a mismatch there. 

Baba Brinkman:  Basically, I’m Mr. Go-With-The-Flow and she's Mrs. Everything-Has-To-Be-Perfect, My-Way-Or-The-Highway. 

Heather Berlin:  I’m not that neurotic, but I am a Jewish girl from New York so I think it kind of comes with the territory. 

Baba Brinkman:  Basically we mapped this all out on the first date, how close we were in each domain.  Then I kind of pitched to her about how this is very highly compatible, the spectrum we’re finding, and the only obstacles we’re going to find are going to cluster around this neuroticism and stability domain, therefore we have a pretty good case for long-term relationship potentially, which may have been too much too soon. 

But I’m also quite high in a psychological trait that they call blurtatiousness, which means if you think it, you just say it.

Heather Berlin:  So as we were dating, I was kind of evaluating him and he basically reminded me of one my impulse-control disorder patients.  Yes.  He presented with alcohol overuse, caffeine addiction, high-fat diet, lack of exercise, TV addiction and what I would call impulsive sexual behavior. 

Baba Brinkman:  You weren’t complaining at the time, baby.

Heather Berlin:  Not at first.  But he was kind of sizing me up for potential babies and I was just kind of thinking of it as more of like a short-term thing.  One of his biggest assets was that his apartment was on my way home from work so it was convenient just to stop in and say hi and go for a drink.

Baba Brinkman:  She was happy to explain that to me.  From the beginning I understood that she was looking at me as a pit stop and I was looking at her as a potential destination.  At the time I was also working on this play, sort of like a hip-hop theater show.  So each time we would go on a date, some of the ideas from the date would end up loosely informing the script of the play I was working on.  It was going to open in November a few months after we met.

Heather Berlin:  He actually literally wrote me into the play.  So it was kind of like Shakespeare in Love.  All of a sudden, things that I had said on our dates ended up verbatim in this show.

Baba Brinkman:  But I gave her fair warning.  I think it was our third date when I said to you, “Don’t freak out, but I’m writing a character in this play that’s about to open off-Broadway and it’s going to be loosely based on you.”

Heather Berlin:  Basically the play was about this rapper in New York who was dating and it was all about how he was dating from an evolutionary perspective, and then he meets this neuroscientist who talks just like me.

Baba Brinkman:  Who I called ‘The Oracle’ because she seemed to know everything about brains and behavior and personalities.  So the play has the scheduled opening November 23rd and by opening night we’re seeing a lot of each other.  I don't know if we’re really official yet but I would say we were dating. 

But we still had a few doubts.  Basically, I hadn’t really done the long-term relationship thing before then so I had some doubts about the feasibility of monogamy for our species, let’s say.  But I didn’t have doubts about her.  I thought she was amazing.  She had no doubts about monogamy but serious doubts about me. 

Heather Berlin:  That’s true.  So the next red flag was that he had told me that his longest relationship ever was six months and that was ten years prior, when he was 24 years old.  So that wasn’t the greatest thing in terms of my confidence in him, so I had my doubts. 

But my friends also had their doubts.  So when I told them that I was dating a rapper named Baba, they were like what?  My last ex was a corporate lawyer who went to Harvard Law School.  Baba wasn’t exactly my type so I thought, you know what?  I’m going to bring them to his show and they can kind of see him in action and then I can get their opinion on him.

Baba Brinkman:  She came to the show thirteen times. 

Heather Berlin:  I don't think it was that many times.  It was more like five or six.

Baba Brinkman:  Precisely thirteen times.  I was keeping track because I thought her frequent attendance at the performance might be a potential signal of a long-term mating interest. 

The way the play worked is there were dual endings.  So on some nights my character meets this neuroscientist called ‘The Oracle’ and is totally swept off his feet and ends up going all in and they settle down and start a family.  In another version he meets her, he's really impressed by her but he decides that it’s not going to really quite work because he wants to continue his Rolling Stone sowing wild oats lifestyle and rides off into the sunset.  I let the audience decide which outcome would happen on each given night.

Heather Berlin:  He literally had them vote on me.  Again, true story.  There was this system where they could text in at the end of the show ‘yes’ or ‘no’ whether he should stay with me or not and then this big cumulative graph comes up on the screen on stage that basically is like should he stay with The Oracle or not, yes or no?  Every night it would be do I win or not.

Baba Brinkman:  I wanted my relationships to be informed by scientific fact-finding, let’s say.  But there was this strange pattern that began to emerge which was that on the nights that Heather attended the show, she always won the vote.  But on the nights that she wasn’t in the house it was around fifty-fifty.  Lots of nights the audience would go, “Nah, you should just keep looking,” and I could not understand the source of this pattern.

Heather Berlin:  Maybe it was that you were just sort of portraying me more persuasively when I was in the house.

Baba Brinkman:  That’s what I thought.  Until a few months later when it was revealed that Heather had hacked the voting system and discovered that there was no restriction against multiple votes.  So I’m on stage watching the graph go through the roof and she's in the audience like, “Yes, yes, yes, yes, yes.”

Heather Berlin:  I didn’t vote that many times. 

Baba Brinkman:  Well, it did remind me of a little pearl of wisdom that my mom dropped on me when I was a teenager.  I came home from school and I was like, “Mom, these two girls both like me and I don't know which one to choose.”  She sat me down and she said, “Let me give you a little bit of advice.  It’s the women that do the choosing in this world, son.” 

Heather Berlin:  Which is kind of like a key evolutionary principle, right?  Because in general, females are more choosy when it comes to mates than males.  So I guess I’d kind of already unconsciously chosen him but my sort of more conscious prefrontal cortex was the last to know about it.

Baba Brinkman:  Which means the peacock display on the night we met might have been more effective than she thought, because we met on September 5, 2012 and we were married just about exactly a year later on September 3, 2013.

Heather Berlin:  But not before I actually did get him into my lab and I ran personality measures on him, IQ testing, I got him into my scanner while he was rapping.  So I did a thorough examination and he passed so I married him.

Baba Brinkman:  You can scan me anytime, baby.

Heather Berlin:  And our son Dylan just turned one year old.  Our daughter Hannah is going to be four the day after tomorrow.  She was born on November 23, 2013 exactly one year to the day of the opening of the play. 

Baba Brinkman:  Which was not precisely planned, although Hannah as a pregnancy was planned, which means she was entirely devised by our prefrontal cortexes. 

Heather Berlin:  Maybe with a little help from our evolutionarily older subcortical unconscious biological impulses. 

Baba Brinkman:  I love it when she talks nerdy to me like that.

Heather Berlin:  Thanks, honey, that’s sweet.

Baba Brinkman:  Thank you, guys.